From Viewers to Clients: Using YouTube to Grow Your Business with Jamar Diggs Artwork

Built to Flow: Seasonal Business Strategy with Heather Crabtree

Built to Flow is a podcast about seasonal business strategy for experienced service providers and business owners who are done forcing decisions that don't match their reality.

Hosted by business strategist Heather Crabtree — creator of the Built to Flow Framework™ — this show is for the seasoned entrepreneur who has built something real, but knows the strategy that worked two years ago doesn't fit anymore.

Most business advice assumes growth is always the goal and more is always the answer. Built to Flow takes a different approach. Your business moves through seasons — Expansion, Contraction, Recalibration, and Integration — each one with its own demands, its own pace, and its own kind of progress. The most sustainable businesses aren't the ones that scale the fastest. They're the ones that know how to move through every season without losing themselves in the process.

Across the show, Heather explores:

— The Four Business Seasons and how to recognize which one you're actually in
— The ALIGN Method for keeping your business and your life in honest conversation
— The Five Core Areas every business has to attend to: strategy, offers, systems, marketing, financial, leadership
— What it actually looks like to recalibrate, contract, and integrate without treating every shift as a crisis
— Honest conversations about building businesses that hold up through real life

This isn't a podcast about hustle, hacks, or scaling for its own sake. It's about strategy that respects who you are now — your capacity, your season, your circumstances.

Heather brings 22 years of business ownership and 16 years of advising experienced service providers to every episode. She's built and rebuilt her own businesses more than once. She's not teaching from theory. She's teaching from what actually held up.

If you've outgrown the courses, masterminds, and growth-at-all-costs strategy, and you're ready for something more grounded, you're in the right place.

New episodes resume soon. Follow now so you don't miss them.

Strategy can be measured. Pace can be your own. And flow is always an option.

All Episodes

Built to Flow: Seasonal Business Strategy with Heather Crabtree

From Viewers to Clients: Using YouTube to Grow Your Business with Jamar Diggs

June 20, 2023 • Heather Crabtree • Season 1

0:00 | 53:04

In this episode, I discuss the importance of using YouTube to grow your business by attracting high-quality leads and increasing sales with my guest, Jamar Diggs of J Diggs Media. Jamar emphasizes the importance of having a strategy and creating content that targets the problem-aware stage of potential clients. He also explains the difference between using YouTube as a creator/influencer and using it as a business owner. The episode covers the importance of visual branding, the five types of videos that online coaches and service providers should create, and the common mistakes that business owners make when launching their YouTube channel.

What's in this episode:

Creating Content for Problem-Aware Stage [00:02:35]

Branding and Visual Cohesiveness [00:11:33]

Five Video Types for YouTube Strategy [00:16:59]

Importance of Strategy and Getting Viewers Off YouTube [00:15:28]

Recommended number of videos per month + equipment [00:25:33]

Five Common Mistakes When Launching a YouTube Channel [00:39:31]

Are you ready to grow your business as an experienced online coach or service pro?
Get signed up to grab your copy of my new digital, interactive business magazine, Business Minded.

If you want to grow your business with YouTube:
Get Jamar's free training: YouTube Lead Generation Blueprint.

Loved the episode? Have a question? Text me here!

FREE RESOURCES & LET'S CONNECT
Not sure what kind of support fits your business right now?

Listen to Your Strategic Next Step — a private podcast series designed to help you get oriented, understand your current season, and decide what kind of strategic support would serve you next.
→ Listen to the Private Podcast Series

Prefer to explore at your own pace?
Visit the Explore hub to choose from the podcast, blog, or YouTube channel.
→ Explore More Here

Interested in ongoing strategic support?
Learn more about the Built to Flow Lab, a long-term strategic advisory container for entrepreneurs building businesses that evolve with their life and capacity.
→ Learn More About the Built to Flow Lab

Connect with me here:
Instagram → @heathercrabtreestrategy
LinkedIn → @heathercrabtree